2018 Follow the Flock

“Follow the Flock” Online Campaign – For the entire month of June and the first week of July, a life-size flock of wooden sheep moved in and around Elora and Fergus with the two-fold purpose of promoting the Black Sheep Festival of Contemporary Textile Art and showcasing the natural setting and surrounding tourist attractions. Locals and visitors alike were encouraged to “spot” the flock themselves and post their own pictures using the #[location] #followtheflock #blacksheepelora. eloracentreforthearts.ca/ecfta-partners/black-sheep-festival/
In 2019, the plan is to revise the campaign to get more key community members involved to bolster the exposure. A social media teaser is planned before the campaign launch so watch out for 2019!