The 2020 Destination Animation Project is being placed on hold as a result of the COVID-19 outbreak.


The Elora & Fergus Destination Animation Project enables experience and product development. The project was launched in response to the issue of the Elora and Fergus having a ‘lack to ‘things to do’ for visitors.  In order to create truly unique experiences for both visitors and residents, the project focuses on enabling feasible ideas that align with the DNA of the region; natural setting, heritage and arts and culture, are highly shareable and have high impact on the destination.

The Destination Animation Strategic Co-Investment Project was first launched by The Township of Centre Wellington and Regional Tourism Organization Four (RTO4) in 2017 with $13,000, and resulted in a combined investment of approximately $40,000 in 2017 for a total of 6 unique and highly successful projects. The first year was a success with new events created such as Twilight at Templin and Rappelling and Riverfeast along with enhancements to existing events such as the Bissel Quick Paint Competition. Due to the successful program in 2017 and enthusiasm from the community, the program has continued with the creation of 14 new events and projects.

The 2020 program looks forward to the creation/enhancement of bigger and better events/projects that showcase the DNA.

Submissions must clearly outline how each project will leverage social media sharing and enable social sharing in real time by participants, thereby effectively marketing the destination by virtue of the experience itself. Social media metrics and reporting will be a key component of each final report.

Applications may be for any amount from $500 up to $5,000. The Destination Animation Selection Committee will review and award the proposals.


To learn more about the project, review the application guidelines:

Animation Project Guidelines

Applicants are strongly encouraged to discuss their project, questions and eligibility before applying using the contact info below.

Applicants are welcome to submit multiple applications for different projects. The proposal application must be completed in its entirety. Proposals must keep in mind that failure to provide any requested information could affect the Selection Committee’s final decision regarding the project.

Animation Project Online Application


Please feel free to email or call if you have any questions or need clarification.

Deb Dalziel
Tourism & Destination Coordinator
(519) 846-9691 x 380

Leigh Cove, RTO4
Project Manager
(519) 271-7000 x 204